What they want :

 

How can Spotify make the listening experience a social experience by enabling people to share the audio that means the most to them?How can they help listeners build a deeper connection with friends and artists? 

 

Create a feature within Spotify that helps people easily share their content and get people talking about it on their social feeds. While the core idea should be digital, you don’t need to be an experienced UX/UI designer. Focus on the core concept behind your idea and how you can express it.

 

Explore how Spotify can tap into each user’s personal reach or influence, as well as how to make it into a more personable experience and a platform to connect with others.

 

Target audience 

 

Social trendsetters. The person who has the perfect playlist for every situation, built by exploring music on Spotify and saving their favourites. want an easy way to listen to and share music with friends. They’re highly social, and music is part of that experience – so they’re constantly sharing through texts, snaps, and posts. They want to connect with friends (since they draw inspiration from others’ playlists, too) and engage with their followers on different platforms. Since their friends are music lovers too, they share their playlists as social currency and proof of their own passion. It’s a form of mutual connection and socialising together!

 

• Master curators. Passionate music collectors who love discovering new music and carefully crafting playlists to showcase their deep knowledge of music. They share their music because they want to show their excellent curation skills and taste – and also because they want to build a

community of others who love to share too. Music is a core part of their identity, so they value the ability to follow and be followed based on this. They also love collaborating on playlists virtually, even with people they haven’t met before.