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For the Major Project Research brief I have articulated a major project concept to degree level, which highlights a commercially viable initiative suitable in today's fashion marketplace. Using your Major Project Research analysis you are now required to refine your strategy and produce as many of the components of your proposed campaign as possible.Throughout my Major Project Realisation unit have developed a series of outputs that present the embodiment of my project . Whilst executing to standards expected in line with the global Fashion Promotion industry at this current time. Developing a 360 degree omni-channel promotional campaign the outcome has resulted in a series of fully resolved media and promotional techniques or, where agreed by tutors, an intense investigation of working prototypes.
Branding work I have done for my final major project I am working on for my brand. Clearly clouded will deliver wellness and escapism for consumers, becoming a safety net for people to immerse themselves in immune-boosting products, whilst providing an inspirational and educational fashion and lifestyle zine. We will sell products such as skincare and hoodies
A service that considers wellbeing and emotion within fashion supplying consumers with healing properties within fabrics and products such as herbal oils. A multimedia platform and supplies you with exclusive and non-exclusive products.
Clearly clouded will be a brand diving into stereotypes and the reality behind emotions providing consumers with products to uplift their moods and change their way of thinking to a more positive one.
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Mental health problems are one of the main causes of the overall disease burden worldwide.
Throughout my project I discussed my findings from primary and secondary research and how I will achieve my final major project, from trend forecasting to brand analysis. I will compare with key market players and use reliable sources to gain insightful statistics and information to justify my reasoning, as to why my brand is necessary. It will focus on the demand for mental wellbeing and how people are becoming even more obsessed with this. My brand will be both a monthly subscription service and an e-commerce brand where products can be sold separately.
My plans for the future regarding this project is to further develop my ideas and understanding within the well being industry
I aim to progress and further my knowledge and potentially launch my brand with appropriate help and research to fuel my idea into existence
Clearly clouded, will be a brand that not only boosts peoples immune system and wellbeing but also a brand that has a reason behind it. consumers will be able to relate and immerse themselves in products that tap into our emotions and how we can handle them or be educated further into the science behind it. This will not only be a product in the fashion market but also in the educational and health market as well.
Clearly clouded will be promoted in a number of ways. From online live events to physical launch events
Using social media/ online will play a huge part to promote our brand in order to reach our target market. Using influencer support to gain a wider audience
Social media will allow us to connect with our consumers from the content we are sharing ( IGTV, live streams, interviews, showcasing our followers work (reposting)
I also created a promotional video showcasing the launch of our hoodies in order to entice our audience further
